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grow your social media to grow your business

without cringe-worthy follow tactics, dancing on video*, or getting so overwhelmed with new features you want to quit.

*Unless you really enjoy dancing. Then, you do you!

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If you’re a personal brand, entrepreneur, podcaster, or blogger with an Instagram-first platform looking to grow your social media following to generate more income for your business, then you already know you need some actionable growth strategies and people to answer your “Is this happening to you too!?!” freakouts along the way.

Really, it almost goes without saying…

You know it’s not all about numbers, but it kinda is. No, follower count isn’t the only number that matters, and you can make a living on the leads generated from a small following. BUT, sales is a percentage game. The more followers you have, the more potential for sales. There’s no getting around the math.

You keep posting and posting hoping the next one will be THE ONE that goes viral and bring you a flood of followers. But, the definition of viral is “abnormal growth.”

You know something’s gotta change. I mean, doing the same thing over and over again and expecting a different result is the definition of insanity, right?

You know there are some growth strategies out there but they all feel inauthentic and awkward. Follow-for-follow tactics and “Check out my thing here” comments are gross. But, posting a bunch of pointing Reels doesn’t feel great either for you. Social media is meant to be, well, social. The most effective strategies are based on genuine, Golden-Rule-following doing unto others. Serve first. Period.

here's what you might not know

 

You don't need to win a popularity contest.

You are enough. I’m not going to tell you that you can build a community like that other Instagrammer because you can’t. They built their community around how they can serve others. You will build one around what you were uniquely gifted to provide, your hard-won expertise and knowledge. With over a billion users, there are more than enough followers to go around. You will find those who need what you got. And, dare I say, like you too. You don’t have to be Miss Congeniality, and you don’t have to change who you are to build a community on social media.

You already have all the tools you need.

The person with the prettiest pictures, most expensive branding, or fanciest video editing does not win. You may want to subscribe to a scheduling service or get a tool or two to help make the process easier, but they are not required.

You don’t need to spend hours typing with your thumbs.

With a strategic plan for growing your followers on Instagram, you can accomplish the important tasks that bring people to your account in 15 minutes a day.

You can have a flexible system built around your needs.

Forget all those charts that say when you need to post and all the experts that say you need to post in all the places, all the time. Only you know what works best for you and your audience. Creating a posting system and employing engagement strategies that work for you and your schedule is 1,000% more effective. Why? Because you can actually keep up with it. You won’t get overwhelmed and quit.

You can do it alone, but who wants to?

Building a social media following means being a leader. And guess where it’s always loneliest? At the top. You need a supportive group of community leaders to help encourage and support you along the way.

Even though the motivation for growing your social media following is obvious, getting there is anything but.

I’m already posting and posting and posting. What else can I do?

Perhaps you’ve already committed to growing your following on social media. Through sheer willpower, you decide you’re going to post every day.

You get really excited about the idea. Maybe you watch a few YouTube videos or follow a few influencers that give you tips and tricks for how to set up a system for yourself.

You ask your teenager to take some photos of you to update your profile pic and have a few options to share. You dive into Canva templates and create a few graphics to share with inspiring quotes.

Week One: You’re on fire! You post every day without fail. You’ve got this!

A few new followers trickle in.

Week Two: You tell yourself: That’s okay. I’m just starting to hit my stride. You post most days, but miss a few because, you know, life.

A few new followers trickle in.

Week Three: You forget the first few days. Post once and then declare the whole thing hopeless.

No new followers.

Here’s why most personal brands give up: They think viral growth is the only growth that counts.

We post and check how many people liked it 15 minutes later and deem it a failure.

We check our follower count every time we open the app and despair if it goes down. Even if we did gain a few followers, it’s never enough.

There is so much more to social media growth than likes and follower count. 

Did you know that a 3% engagement rate on Instagram is considered good? Meaning only 3% of your followers interacted with your post. Yet, we have some vague idea of what “good” is and judge our just-posted masterpiece against it.

The average rate of monthly follower growth across all accounts is 2%. So if you have a thousand followers and you gain 5 followers a week, you’re doing wonderful!

Slow, sustainable growth is the norm on social media, but somehow we’ve been made to believe we’re failures if it doesn’t happen for us.

And, let’s not forget the whole reason you’re growing your social media followers. You’re not out to be an influencer, you’re trying to get more coaching clients, products sold, or services rendered. 

How many clicks you get from social media to your website and sales pages is arguably the MOST IMPORTANT metric to judge the success of social media efforts.

Yet, we get all caught up in that follower count.

What you need is a perspective on what matters most when it comes to your social media and what harmful mindsets to leave behind.

You’re one easy-to-follow system away from confidently creating your content and tracking the results that matter.

5 Reasons Why Your Social Media Following Isn’t Growing

  1. You don’t know who your posts are for (so the algorithm doesn’t either).
    The algorithm relies on keywords and hashtags to know who to serve your content to. So, you need to lead each post with enough information to give the post its best chance for being served to your ideal customers.

    If you’re not certain who that ideal customer is, how is the algorithm going to know? You need to know exactly who you’re serving and their specific struggles to speak directly to them.
  1. You’re not listening to your people.
    Even if you’re not sure who your idea. customer or follower is, your current loyal followers will tell you! Everyone wants to give their opinions. All you have to do is ask in your posts, Stories, videos, DMs – anywhere! The key is taking that feedback and using it to create content that addresses their specific pain points.
  1. You’re posting but not engaging.
    Social media accounts aren’t virtual billboards where you post your announcements. Billboards don’t invite conversation or community. Social media is meant to be, well, social. So don’t treat your account as a one-way communication vehicle.

    Don’t hit "post" and ghost your following. People want to see a fun, engaging place to hang out. No one hangs out at a billboard for fun and your followers won’t either.

    Instead, ask questions in every post, start conversations, use those question boxes in Stories, and be genuinely curious. You’ll get genuine answers and people who genuinely want to hang around for the next conversation.
  1. You're spending your time comparison scrolling.
    You may think you don’t have enough time to start focused growth strategies. You spend time on Instagram. I know you do. You mostly post, then scroll to see what others are doing.

    What if you took that time and spent it actually connecting with and finding new members for your community?
  1. You’re trying to do this alone (or worse think you’re the only one who can do it).
    Building a following means building a community and that can feel like a weight on your shoulders. With algorithms changing all the time and new features being added, it can be hard to keep up.

    You need to find a support network of other community leaders to help you bear that burden. Not only can they be a support to you but they can support your community as well.

    Collaboration is powerful. Finding other leaders that are running parallel to you and working together – whether that’s sharing each other’s posts, guest writing blog posts, or hosting contests – bring your communities together. You share the burden and both communities grow. It’s WIN-WIN-WIN!

    BONUS REASON: You haven’t given it enough time (or put the time in).
    Rome wasn’t built in a day and neither are strong communities. Building your followers by thousands takes months, even years. And each community grows at its own pace. All you can do is faithfully, consistently put in the work.

I’ll let you in on a little secret.

Knowing what your audience wants and consistently and confidently addressing their needs may sound intimidating, but I assure you that growth lies in simple tweaks and repeatable actions that anyone can do. You just have to be shown how.

Introducing...

Social Growth Society

A private membership community helping personal brands consistently and confidently grow their social media following.

Come on in!

Hi, I'm Megan Ericson, and my mission is to help you grow your social media following to grow your business. I'm a social media manager with over a decade of experience. I publish over 100+ posts per week for my clients on all the social platforms including Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and even TikTok.

(Shh. Don't tell anyone, but Instagram is by far my favorite!)

I founded the Social Growth Society after hosting a challenge group in 2021 called 10 Months to 10,000 Followers on Instagram. The group boasts personal brands – bloggers, podcasters, writers, creative professionals, moms with a side hustle – like you. Collectively, they grew by 19,000 followers and an average of 60% over the year using strategies from our monthly trainings.

Seeing the success of those members, I wanted to offer an ongoing experience for anyone wanting to support their business with social media.

My superpower is cutting through the social media clutter to show you what's clickable content and what's wasting your time.

In the Social Growth Society, I take the most-successful strategies from my challenge group and help you apply them long-term. They did all the hard work to verify what works and what doesn’t, all you have to do is apply them. Plus, you get a supportive community to answer all those “Are you having issues with this too?” questions.

I hope to see you inside the society, Socialite!

I've loved being part of the Society. The resources and community have been so practical and helpful. I’ve missed the last two workshops in person so it’s been great to be able to have the recordings. I feel good about how things are going. My rhythm feels sustainable, I have a clear direction for the first time, and my readers are responding well.

~ Stephanie Cochrane, writer

Social Growth Society is the only membership community that helps you overcome the most challenging aspects of social growth.

  • Post consistent content that aligns with your business goals.
  • Master new features and trends as they roll out (not months later).
  • Track your growth and business goals with the metrics that matter.
  • A flexible plan you can implement according to your lifestyle.
  • A group of fellow entrepreneurs working together to help grow your account.
  • Stay motivated and inspired to bring your unique message to your audience.

If you’re finally ready to start growing your social following, and not just posting and hoping, here’s how the Social Growth Society will get you there:

what you get

MONTHLY WORKSHOPS 

Monthly workshops in the Social Growth Society are hour-long trainings each focusing on a proven growth strategy that is immediately implementable.

PRIVATE INSTAGRAM COMMUNITY

Socialites love a private club and our Instagram community is just that. Make connections, get your questions answered, learn a thing or two – perhaps make a business bestie while you're at it.

MONTHLY INSPIRATION GUIDE

You’ll receive a monthly downloadable inspiration guide to help you plan exactly what to post for the coming month.

MEMBERSHIP PORTAL

An online, password-protected learning library housing all your resources in one place.

monthly workshops

 

 Monthly workshops in the Social Growth Society are hour-long trainings each focusing on a proven growth strategy that is immediately implementable.

You can attend each training live on Zoom to ask questions or access them afterward in the membership portal. Examples of trainings currently in the membership portal:

 

CREATE POSTS THEY CAN'T IGNORE

We've all come across those posts where you get the irresistible urge to like, comment, and share with everyone you know. Those are your most engaging posts and this workshop teaches you how to create them.

Learn 5 steps to creating your most engaging posts:

  1. Know your person.
  2. Show you “get” them.
  3. Stop the scroll.
  4. Grab attention with the first line.
  5. Call them to action.

Plus, you get a downloadable resource: Create a profile of your ideal follower with an editable template.

 

LET'S TALK ABOUT STATS, BABY!

Your Klout score is soooo 2018! Today's Socialites track their stats on the regular to have an accurate measure of how their posts perform.

In this workshop we learn:

  • Why it's so important to track your stats
  • How to connect your social stats to your business performance
  • What stats are worth tracking and which ones you can ignore
  • How to build a weekly and monthly rhythm of tracking and reflection

Plus, you get a Google spreadsheet template to get started tracking your stats.

monthly inspiration guides

You’ll receive a monthly downloadable inspiration guide to help you plan exactly what to post for the coming month.

Here's what you can expect to find inside each guide:

  • Holidays and important dates that month
  • A collection of hashtags to experiment with
  • A color palette and emojis to use for the season
  • Messages people need to hear that month
  • Ways to plan ahead without working too hard
  • Prompts and questions to spark new ideas
  • Seasonal inspirational quotes
  • And so much more!

private Instagram group

Socialites love a private club and our Instagram community is just that. Make connections, get your questions answered, learn a thing or two – perhaps make a business bestie while you're at it.

a special bonus for you!

the rhythm social media planner

The Rhythm Social Media Planner is a 23-page downloadable guide that ensures you’ll never run out of social content to post again! You can download and print the guide if you’re a paper planner or the planner also includes Google spreadsheet versions of each rhythm if you prefer digital.

MEET THE RHYTHMS

Content: A foolproof way to set yourself up for success by planning your content quarterly, monthly, and weekly.

Scheduling: The crucial step you need before you break out the calendar. You’ll walk through an exercise to determine your post categories and create your scheduling template. The planner also includes guidance on finding a social media scheduler to meet your needs.

Engaging: The worst thing you can do is post and ghost your followers! You’ll learn how to create a purposeful engagement habit that is 0 percent cringe-y and 100% appreciated by your followers.

start growing your social today!

monthly

$37/m

  • monthly skills workshop
  • monthly post inspiration guide
  • private Instagram community
  • membership learning hub
  • lock-in your monthly rate for life
  • BONUS: The Rhythm Social Media Planner
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annual

$397/y

save $47

  • monthly skills workshop
  • monthly post inspiration guide
  • private Instagram community
  • membership learning hub
  • lock-in your annual rate for life
  • an entire year of committed growth on your socials! 
  • BONUS: The Rhythm Social Media Planner
join now

30-day growth guarantee

I can’t guarantee that you will grow your social media following by a certain percentage by joining the Social Growth Society. Building strong communities online takes time and concentrated effort. Though, I can promise that you’ll learn the strategies it takes to confidently and consistently grow your social media following over time.

My 30-Day Growth Guarantee ensures that if you complete the following:

  • Watch and apply a monthly workshop,
  • Download and utilize a monthly inspiration guide,
  • Download and fill out The Rhythm Social Media Planner,

And still aren’t satisfied that this membership is for you, contact my team and [email protected], and show you put in the work to receive a full refund.

Please Note: A “full refund” includes whatever you’ve invested in the membership up to that point. Those who joined with the monthly payment plan will be reimbursed the cost of the first month. Those who joined at the annual level will be reimbursed the full cost. The deadline to request a refund is 30 days after your first payment. No refunds will be available after that date.

you may be wondering...

the perfect fit

This community is for you if:

  • You're a personal brand, creative entrepreneur, thought leader, podcaster, or blogger.
  • You don't want to be an influencer but to be an influence with your message.
  • You want to build an Instagram-first platform – Instagram is where your people are, but you also have accounts on other platforms such as Facebook and Twitter.
  • You just started your social media accounts and want to grow from the beginning sustainably.
  • You've been trying to grow your accounts for a while and are tired of seeing little to no growth month after month.
  • You're a tenacious go-getter that's willing to roll up your sleeves and put your thumbs to work gaining new followers.
  • You're already investing two or more hours per week actively trying to grow your Instagram following.
  • You're excited to get started growing your following alongside a supportive group of fellow community builders!

If you said "yes" to at least 3 of the above, you're the perfect fit. I can't wait to welcome you in!

join now!